Visit to ASEAN Human Resources Recruitment Company Visit to Takemoto Piano Co.
I am sure you have all heard it at least once.
"Minna maaruku takemoto piano~!"
Sell me your pianos!
We visited Takemoto Piano Co.
I am sure you have all heard of it at least once.
"Minna maaruku takemoto piano~!"
Sell me your piano!
We visited Takemoto Piano Co.
http://www.takemotopiano.com/
as a magic commercial song that makes even crying babies stop crying,
It became a big topic of conversation in childcare magazines. It is also famous for being featured on "Detective Night Scoop.
When the Acoustic Research Institute of Japan analyzed the sound of this commercial, they found a secret in Ms. Zaitsu's voice.
(Why does he stop crying? (If you are curious, click *here* )
"Minna maaruku takemoto piano~!"
Sell me your piano!
We visited Takemoto Piano Co.
http://www.takemotopiano.com/
as a magic commercial song that makes even crying babies stop crying,
It became a big topic of conversation in childcare magazines. It is also famous for being featured on "Detective Night Scoop.
When the Acoustic Research Institute of Japan analyzed the sound of this commercial, they found a secret in Ms. Zaitsu's voice.
(Why does he stop crying? (If you are curious, click *here* )
We also asked how to deal with the Corona disaster.
Takemoto Piano exports its products overseas. It seems that the Corona disaster had stopped their operations.
Even though the products made it to the port, they could not be delivered to the local companies,
The company had a difficult time because of the differences in the way things are handled in each country.
Spending time with family
Why don't you spend time with your precious family with piano music?
That's the approach we took. But it is not enough to just use this kind of copy.
We also made multilingual flyers in Chinese, English, Italian, and Vietnamese, and distributed them locally.
This is not all.
Takemoto Piano exports its products overseas. It seems that the Corona disaster had stopped their operations.
Even though the products made it to the port, they could not be delivered to the local companies,
The company had a difficult time because of the differences in the way things are handled in each country.
Spending time with family
Why don't you spend time with your precious family with piano music?
That's the approach we took. But it is not enough to just use this kind of copy.
We also made multilingual flyers in Chinese, English, Italian, and Vietnamese, and distributed them locally.
This is not all.
A strategy was taken to provide consumers with a certain number, but at a limited discount.
Piano schools were attached around the local trading company and additional orders for flyers were placed,
That's where the information about the cheaper pianos comes in.
However, grand pianos are not easy to buy.
Consumers who can't afford them talk about the cheap change and spread the word.
This is an example of successfully leveraging the characteristics of the consumer base, where the information reaches high-income consumers and leads to purchase.
It can be said that the flyers and the low price → word of mouth → high-income consumers → purchasing activities.
Spending time at home" seems to be the key point.
How to respond to these changes in the way people spend their time and how to formulate strategies will likely affect the company's survival in the future.
Piano schools were attached around the local trading company and additional orders for flyers were placed,
That's where the information about the cheaper pianos comes in.
However, grand pianos are not easy to buy.
Consumers who can't afford them talk about the cheap change and spread the word.
This is an example of successfully leveraging the characteristics of the consumer base, where the information reaches high-income consumers and leads to purchase.
It can be said that the flyers and the low price → word of mouth → high-income consumers → purchasing activities.
Spending time at home" seems to be the key point.
How to respond to these changes in the way people spend their time and how to formulate strategies will likely affect the company's survival in the future.
I felt that President Takemoto is very thoughtful about the global situation and consumers.
I was wondering how he is developing his business, and I can guess that he has great marketing skills.
I think that the company's aggressive recruitment of foreigners who know not only the language but also the customs and culture of their home countries will contribute to expanding sales channels,
They know not only the language of their home country, but also their customs and culture, which helps to expand sales channels.
I hear that foreign employees who understand Japanese culture and the nature of Japanese companies are very active in this area.
It would be like being able to develop the Japanese way of doing things in the local market.
Understanding Japanese culture and the nature of Japanese companies is something I would like foreign students to learn. I think this is the part I would like foreign students to learn.
Visit report is here↓↓↓↓
https://www.ehle.ac.jp/wp-content/uploads/2020/07/20200722_Takemotopiano.pdf
ーーーーーーーーーーーーーーーーーーーーーーーーーーーー
Production: Hideo Nishino, Human Resource Coordination Division, NIKAYA Inc.
Editing: Kanako Kamibori, Ehle institute
Incorporated company: Yale Academy
I was wondering how he is developing his business, and I can guess that he has great marketing skills.
I think that the company's aggressive recruitment of foreigners who know not only the language but also the customs and culture of their home countries will contribute to expanding sales channels,
They know not only the language of their home country, but also their customs and culture, which helps to expand sales channels.
I hear that foreign employees who understand Japanese culture and the nature of Japanese companies are very active in this area.
It would be like being able to develop the Japanese way of doing things in the local market.
Understanding Japanese culture and the nature of Japanese companies is something I would like foreign students to learn. I think this is the part I would like foreign students to learn.
Visit report is here↓↓↓↓
https://www.ehle.ac.jp/wp-content/uploads/2020/07/20200722_Takemotopiano.pdf
ーーーーーーーーーーーーーーーーーーーーーーーーーーーー
Production: Hideo Nishino, Human Resource Coordination Division, NIKAYA Inc.
Editing: Kanako Kamibori, Ehle institute
Incorporated company: Yale Academy