"Optimizing Agriculture: Enhancing Production and Value Chains for Food Products"
Our journey commenced in 1995 under the name Belle Myanmar Enterprise and evolved into a limited company in 2024. Our headquarters are strategically located in Yangon, Myanmar. With a group capital of approximately 1.5 billion kyats, we have established ourselves as a market-driven enterprise in our nation.
Our operations encompass a diverse range of activities including manufacturing, exporting, trading, distributing, retailing, financing, and logistics. Annually, our sales volume reaches around 10 billion Myanmar kyats, a testament to our robust presence in the market.
Employing a workforce of 1200 individuals across our group, we pride ourselves on being pioneers and market leaders in manufacturing konjac powder, dehydrated vegetables, and frozen vegetables in Myanmar. This achievement reflects our unwavering commitment to innovation and excellence in our industry.
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The driving force behind the establishment of this food value chain model stems from the recognition of Myanmar as a farming nation, with farmers constituting 70% of the population. Understanding the challenges faced by farmers, including low income and limited market access, we have implemented contract farming initiatives aimed at enhancing their revenue streams. Through these initiatives, farmers experience an increase in earnings ranging from twice to quadruple, depending on the crops they cultivate.
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We work closely with local farmers, providing them with technology and knowledge to utilize pesticides in a safe and systematic manner. It is crucial for farmers to understand the types of pesticides used in Myanmar and to avoid contaminating farmland with waste.
To establish ourselves in foreign markets, we adhere strictly to Good Agricultural Practices (GAP) guidelines to ensure food safety. This commitment not only benefits international consumers but also promotes safe food consumption in our local market.
In Shan State, cabbage prices fluctuate due to seasonal factors, limited farmer participation, and excessive pesticide use. The heavy use of pesticides, especially for market presentation purposes, poses significant health risks to consumers, particularly families and children. It is essential to prioritize safety in agricultural practices.
As advocates for change in the farming industry, we prioritize safety above all else. We guarantee market access for farmers, exporting their produce to Japan while also featuring some products in our local supermarkets.
Our customers appreciate the safety and quality of our products, which are commonly used in instant noodles, ready-made dumpling packs, and as seasonal toppings. Furthermore, we are dedicated to creating employment opportunities within our local communities, driving socio-economic development and empowerment. By fostering a conducive environment for skill development and job creation, we aim to contribute to the prosperity and stability of our workforce.